Marketing makes me smile :-)
For a ‘marketeer’ nothing feels so good as when the result exceeds the clients’ expectations.
A client of Simmonet called me this week and said a big thank you for turning around his company from two years wallowing in the ‘marketing mud’ to a renewed brand and message that has thus far closed a number of meetings with key clients.
For any company that relies on results to prove the point, and for referrals to fuel the pipeline, this kind of non solicited “thanks” is just what the Doctor ordered. For those grass hoppers out there, remember that a phone thanks makes you feel good, but getting a testimonial on your website, in your literature and in writing (and actually *asking* for referrals) goes a lot further in self marketing to new and existing clients.
I’m smiling 🙂
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