Quickly… what’s the most important component of Search Engine Optimization.
<Jeopardy music and annoying ticking sound>
psst. look in the post title while Alex Trebek isn’t looking!
I just wrote a 9 page detailed site analysis report only to throw it away and draw up a one page recommendation. In fact it only had four sentences.
“To improve your search engine rankings I recommend you first empty your site of all content. Next, I recommend you find out what makes you special, your ‘secret sauce’. Next, I recommend you find a damn good copywriter to put it into words that educate and inspire. Finally, call me.”
Now this may seem a little harsh, I want the business after all, and to be 100% honest, I sent this cover note with the 9 page report attached (I’m not *that* crazy!)
The point I was making (and actually made – the prospect called me back) is that search engine optimization is not about putting lipstick on a pig and calling it Paris Hilton (although the resemblance is quite close), you have to communicate your message, your focus and your reason I, as a user, should care.
Content will always be king, not just for the search engines, but *most importantly* for your users, prospects and customers.
Remember not to build a virtual castle on virtual quicksand by spending time and money on something that will never work.
Finally… remember that if it walks like a duck and quacks like a duck, it’s probably a pig with makeup.
Did I make my point?