In case any of you live in the middle of nowhere, with no television, radio, newspapers or, come to think of it, any people, there’s the run up to an election going on.
Republican, Democrat, Green or Independent, supporters of political parties are easy to spot.
The passion of politics drives bumper stickers, buttons, hats, stuffed animals, websites, videos, TV commentary and many other visual and aural communication. Although the actual items or mediums may cost money, the publicity given and passionate following is actually free.
When people are passionate they yell and scream in support (or recommend more quietly).
Online… support can take the form of a link to your site, a positive blog comment on your service, or independent site specifically developed to evangelize your product or service. (to name a few)
This type of promotion can grow organically *if* and when you deliver your product, service or promise.
Credibility, trust, value and hopefully longevity comes to brands that gain a passionate following.
Encourage it, support it and amplify it where possible.
Peter Blackshaw wrote a great book, “Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000” – well worth a read.
With some poetic license I’d like to tweak and add to it.
“Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000, Passionate Customers Yell to Whoever, Whenever, Wherever and However.”
Ensure *your* customers are empowered and passionate to promote.