Fanatical, evangelists champion their own agendas
I’m sitting in Borders trying not to discuss politics with a loud guy next to me.
I wish people would realize that evangelizing to me won’t affect my political leaning, in fact it infuriates me when I give my opinion and it’s completely ignored, mainly because they are opinionated to the point of exclusion of all other opinion.
I feel exactly the same with loud and singularly focused websites, emails and non targeted marketing communications.
Seth Godin calls it “interrupting marketing” I call it annoying.
If you want me as a discussion partner or customer, first understand my motivation, listen, then target your message *to* me.
You’ll have a better chance of me listening, acting and converting.
Make me feel special… I might even buy something from you.
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