When people arrive at your site, whether it’s for the first time or the 100th time they should know exactly how to meet their needs.
Directions should be clear, navigation should be consistent, layouts should be ‘clean‘ and follow accepted standards.
Don’t make your visitors think to much to get the information, product or service they’re looking for.
Real world example: When you go to a restaurant and order your meal, do you want the waiter/tress to tap dance before they give you the menu?
Make is simple. People will thank you and return