SEO for Dummies – not a book, a reality. Search engines are dumb.

SEO is simple.

Be unique in what you say.

Search engines don’t care who you are, what you do, rather they care about how different you are from the eleventy billion other voices out there.

Search engines are dumb. They don’t have a thought of their own. They rely on others’ recommendations and opinions.

SEO depends on being unique and being found and being talked about.

Are you being unique? If not, why not?