Just as old food deserves the garbage can, old content loses some of its appeal (at least in Google’s search results). I took a light-hearted (but serious) look at the various factors and best practices in keeping your website content fresh, and posted an article over at The Search Agents blog to explain the basics […]
Over at The Search Agents’ blog, I discuss the setting of expectations (or lack of) and the steps online retailers should take to mitigate. Although I don’t promise a new Mercedes, I wouldn’t mind one of my readers sending one over… so if you’d like… read about eTailing mistakes.
I can’t imagine the Royal Wedding didn’t have it’s naysayers, and although I was happy with the blessed event, I was a little miffed that “nothing is left to chance” was the quote of the day on ABC 7 News. As Search Agents, “nothing is left to chance (or the search engines)” is a mantra […]
I took some time out to comment on Google’s Panda update at The Search AGent’s blog, in the hope of dispelling some of the “Chicken Little” sentiment around the web. The takeaways: Rule #1: Create unique, valuable content. Period. Rule #2: In case you haven’t in the past… Follow rule #1. Simple and hopefully calming […]