Panda vs. Chicken Little SEO Scaredy-cats

I took some time out to comment on Google’s Panda update at The Search AGent’s blog, in the hope of dispelling some of the “Chicken Little” sentiment around the web.

The takeaways:

Rule #1: Create unique, valuable content. Period.
Rule #2: In case you haven’t in the past… Follow rule #1.

Simple and hopefully calming news to the SEO crowd currently standing underway doorways or wiping their bottoms.

The more things in SEO change… the more they remain the same.

Happy plucking!