ROI on the web isn’t about financial investment

ROI (Return On Investment) is a great metric – and buzzword – for bean counters. For project managers and marketers like myself, a much better, and more fitting interpretation would be Return On Implementation.

GM, Ford & Chrysler, oh my. Why quality can replace a Fed bailout.

CSpan coverage of the auto makers on Capitol Hill, notes quality will mean less cars are sold as they last longer. Is this a bad thing, and how does that tie into your website development cycle?