Are your customers cheering? Dissecting the Club Med ‘clap-o-meter’

Okay, I admit it. I’m an XGO! What? An ex Club Med “Gentil Organisateur” – a hospitable organizer of Club Med vacation memories. In my almost 5 years with “The Club” I (and others) developed personal brands with various degrees of success. There were corporate metrics to measure how effective these branding initiatives were, which were part science, part […]