Are you a social wallflower or the life of the party?

Many companies are looking at social media as a marketing opportunity rather than a chance to engage consumers and customers… they may learn that the party isn’t as 1980’s as they remember.

When pigs fly. How social web spreads swine flu faster than a plane from Mexico

Panic ensues. Whereas before I could pick my handful of newspapers, blogs or news sites to get the reporting I appreciate, now I need to filter reams of social opinion to garner a modicum of truth (amongst the panic).