Making the most of a captive audience – lessons of LA traffic

You would have thought the commute through Los Angeles traffic is enough to bring most drivers to their knees, but observation would show you a plethora of commuters humming, singing, attentively listening and *enjoying* LA radio stations*. This is the definition of ‘captive audience’ – a metal shell one must endure for 30-90 minutes every […]

Cheap gas, priceless traffic – Why is cheap gas so bad for the Internet?

“Why are there the same gas station brands on two opposite corners of the street?”

There’s no apparent ‘closeness’ of websites in cyberspace. Sites, offering similar content, similar tools, or similar products may be located on servers on the other side of the world.