I have rarely been disappointed when I have looked for certain qualities in new hires. Passionate – Without passion no job gets done right, or well, or with enthusiasm, or right every time. Intellectual curiosity – Anyone can follow directions, but only those who are truly curious will find a better way to do almost anything. Appreciation […]
The math is simple. There is always going to be 1% on top and 99% on the bottom. The goal shouldn’t be to vilify the 1%, it should be to inspire the 99% so they aspire to be the 50% at the top. Simple math.
My 2008 Prius needed new tires. At least that’s what somebody with a little knowledge and a penny told me. SoCal weather doesn’t really give you too many clues into slips, skids or tire wear and tear, it kind of keeps throwing sunshine and dry roads at you in the hope you buckle and eventually […]
A link to Amazon list o’ great marketing books probably my top 10, updated annually. Enjoy!
Please don’t rip your clothes off… but please do consider the irony of a new years resolutions and the celebrations thereof. Most companies (who follow calendar financial years) start afresh on January 1st, rather like a baby (with a bit of baggage in the nappy). While those companies focus on the *next* 12 months, may […]
Just as old food deserves the garbage can, old content loses some of its appeal (at least in Google’s search results). I took a light-hearted (but serious) look at the various factors and best practices in keeping your website content fresh, and posted an article over at The Search Agents blog to explain the basics […]
Over at The Search Agents’ blog, I discuss the setting of expectations (or lack of) and the steps online retailers should take to mitigate. Although I don’t promise a new Mercedes, I wouldn’t mind one of my readers sending one over… so if you’d like… read about eTailing mistakes.
I can’t imagine the Royal Wedding didn’t have it’s naysayers, and although I was happy with the blessed event, I was a little miffed that “nothing is left to chance” was the quote of the day on ABC 7 News. As Search Agents, “nothing is left to chance (or the search engines)” is a mantra […]
I took some time out to comment on Google’s Panda update at The Search AGent’s blog, in the hope of dispelling some of the “Chicken Little” sentiment around the web. The takeaways: Rule #1: Create unique, valuable content. Period. Rule #2: In case you haven’t in the past… Follow rule #1. Simple and hopefully calming […]
Over at The Search Agents‘ blog, I comment (rather sarcastically I might add) on Bing’s foray into various verticals in an attempt (and a bad one at that) of differentiating itself from Google’s simplicity (which it does very well by confusing the hell out of the user) Check it out and please add your comments […]