CSpan coverage of the auto makers on Capitol Hill, notes quality will mean less cars are sold as they last longer. Is this a bad thing, and how does that tie into your website development cycle?
“Why are there the same gas station brands on two opposite corners of the street?”
There’s no apparent ‘closeness’ of websites in cyberspace. Sites, offering similar content, similar tools, or similar products may be located on servers on the other side of the world.
From my agency days springs the expression “Garbage in, garbage out” used in video and audio production meaning essentially, the best (audio / video product) quality comes from the best quality source material. Sure, you could hide the occasional aircraft noise in a perfect 20 minute interview, but you couldn’t get pristine out of an interview at […]
Lost my attempt to stay away from politics, as we approach the US elections, when I picked my son up from school this week. I’m a big L Libertarian who believes the best government is a small government, so I follow elections with the hope that one or another of the candidates will actually deliver […]
Checking my referrer logs I found a Google referral from a somewhat strange (to me) search term. “paint a vivid word picture disney ads” The power of Google is that you can be found even if there’s no apparent relevance, at least initially – the listing has since dropped from Google’s #1 SERP (Search Engine […]
I’d like to apologize in advance for the deception in the title. Even though Plymouth, MN comes close (it just won best place to live in America) there is no ‘perfect’ community either on or offline. But there are certain similarities in *almost* perfect communities that contribute to their success that we can look at as components to include […]
I was talking to a successful friend of mine today who was inferring that to be successful in business all one has to do is deliver perfection, (or better than anyone else) on time. I agree to an extent, this is, after all a brand promise – “We deliver great product, within your timeframe” – […]
As far as marketing, few companies do more and / or do it better than Apple. I have an iPod. I have 3 iPods, but who’s counting 🙂 When Apple launches products, they do it with flair and showmanship, they produce products that people *desire* not necessarily need. So when an Apple Store opened nearby, […]
An owner of well-known franchise approached me late last week, and is seeking some assistance in creating a local and loyal customer-base. Woo hoo! Another client, you say? Sure, if I want to bang my head against the wall. Working with most franchise operations is a no win proposition for a marketing guy like myself. […]
For over 25 years I’ve been involved in project management. I’ve been a bar tender, sailing instructor, camp counselor, advertising sales person, event planner, hitch hiker, store manager, and now online (and offline) marketing / eCommerce consultant. What? I hear some lout at the back asking, “what the heck has any of that got to […]