A friend and old client of mine is seeking riches (who isn’t!).
He’s in a rock band of celebrities (he’s not a celebrity BTW) and is glad when a little of their fame rubs off to get him some PR for his business.
So is that important? The old adage any press is good press obviously doesn’t always hold true (talk to Enron), but for a small business where knowledge is the main product the “Guru Effect” is often the only differentiator between landing a project and the “Dear John” letter some companies seem obliged to send out – please, don’t get me started on that, if you’re not going to give me the business, at least have the common decency to call me in person.
Being perceived as a Guru, the “all knowing sage” of your specialty, certainly helps so any press that can underscore that point also helps.
A little thought of ‘bonus’ in this age of connectivity and Internet, is that often these articles also end up online and spidered by the search engines. articles, press releases and/or forum posts all help in helping people find you, and with eleventy billion (thanks Lee) searches a day, *someone* is looking for you and what you do, so make the most of it.
Being famous isn’t all it’s cracked up to be, but if it adds to the bottom line, count me in!