I saw this article on a well-trafficked blog in regards to achieving high Google rankings.
It’s a simple two-step process
Getting high rankings on Google is a simple two-step process:
- You must optimize your web page contents so that Google can find out what your website is about. Optimize your web pages for your keywords so that Google knows that your website is relevant to these keywords and your topic.
- Other websites must confirm that your website is about that topic. That’s what inbound links are for.
It’s as simple as that. If your website passes Google’s analysis of all ranking factors, it will get a top 10 ranking.
The key here are the simplicity of the steps (I don’t think anyone experienced with SEO will say the process or expertise required makes them “simple” to execute) and the simplicity of the results “If your website passes Google’s analysis of all ranking factors, it will get a top 10 ranking.” (emphasis added by me)
I equate this simplistic statement of the simplicity of SEO as like me saying, “Winning the Indy Car championship requires two simple steps”
1. Get in
2. Put your foot on the gas
If you follow these steps you can win the Indy Car championship!
< Oh… and by the way, everyone else has to crash and burn for this to actually happen. >
See, the problem is, is that SEO isn’t in a vacuum. There’s other smart people out there trying to optimize content, on page, off page factors and not everyone can get “top 10 ranking” – it’s logistically impossible and unrealistic to expect.
I would recommend everyone add to the top of their SEO list.
#1 Be unique, create unique content, be a subject expert.
It does make the other “simple two-steps” at least have some basis in reality.