Organic Food for Thought

Organic’s good for you, right? In the veggie isles at the market, organic is (now) easily available. And it’s good for you! Online, search engine optimization has always strived to position a site high in the organic results. And that’s good for you too, right? Fact: There *is* no quick hit in getting good, consistent […]

Content is (still) king

Quickly… what’s the most important component of Search Engine Optimization. <Jeopardy music and annoying ticking sound> psst. look in the post title while Alex Trebek isn’t looking! Answer… content! I just wrote a 9 page detailed site analysis report only to throw it away and draw up a one page recommendation. In fact it only […]

Quickie Tip #7 – Choose your (SEO) words carefully

Checking my referrer logs I found a Google referral from a somewhat strange (to me) search term. “paint a vivid word picture disney ads” The power of Google is that you can be found even if there’s no apparent relevance, at least initially – the listing has since dropped from Google’s #1 SERP (Search Engine […]

The Long Long Tale of Marketing

Tale, not tail. Though this has a lot to do with tails. The tale of tails. I saw Beverly Hills Chihuahua with my kids yesterday. I knew how good it was going to be *before* I went. How you ask? The long, long tale. Movies are tested, just like package goods, websites and tag lines etc. should […]

I’m a Twit

I admit it. I’m a twit. Rather I’m a tweep or tweeper or something else that wasn’t a word when I was young. The vernacular of “Twitter” a micro-blogging platform for people who have outgrown Facebook, yet still yearn for communication with a mix of international “tweeps” who appear to have way too much time on their […]