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Experience trumps design – why websites are more than eye candy.

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Creating cool designs that provide ‘neat’ eye candy and little substance appear to be the norm for many creative agencies. Flash design is somewhat passé and almost certainly viewed as an obstruction by many users seeking their holy grail; information. Usability has been a buzzword mostly centered on design elements, their colors, placement, size, shape […]

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eProblem – or “What’s Your Problem and Why Should I Care?”

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A few years ago, I presented a series of workshops that hoped to educate and entertain called “What’s your problem?” The ultimate goal was to get business owners to look at their business goods or services and match them up with their clients’ and prospects’ problems, and answer the question; “Why the hell would I […]

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