Organic’s good for you, right? In the veggie isles at the market, organic is (now) easily available. And it’s good for you! Online, search engine optimization has always strived to position a site high in the organic results. And that’s good for you too, right? Fact: There *is* no quick hit in getting good, consistent […]
Quickly… what’s the most important component of Search Engine Optimization. <Jeopardy music and annoying ticking sound> psst. look in the post title while Alex Trebek isn’t looking! Answer… content! I just wrote a 9 page detailed site analysis report only to throw it away and draw up a one page recommendation. In fact it only […]
Checking my referrer logs I found a Google referral from a somewhat strange (to me) search term. “paint a vivid word picture disney ads” The power of Google is that you can be found even if there’s no apparent relevance, at least initially – the listing has since dropped from Google’s #1 SERP (Search Engine […]
Tale, not tail. Though this has a lot to do with tails. The tale of tails. I saw Beverly Hills Chihuahua with my kids yesterday. I knew how good it was going to be *before* I went. How you ask? The long, long tale. Movies are tested, just like package goods, websites and tag lines etc. should […]
I admit it. I’m a twit. Rather I’m a tweep or tweeper or something else that wasn’t a word when I was young. The vernacular of “Twitter” a micro-blogging platform for people who have outgrown Facebook, yet still yearn for communication with a mix of international “tweeps” who appear to have way too much time on their […]
I just came across the term “Internaut” and thought it so encapsulates the pioneers of online information technology and exploration that it should be a more standardly used buzz word (in fact I’m mandating it’s use from now on). The suffix naut originates from the Greek language. It is a derivation of the Greek term nautes which […]
“Daddy?” Big 8-year old brown eyes accompany an innocent question, “What did you do before the Internet?” How do you answer such a straight forward question? Personally I lived, breathed, worked and generally did most of what I do now, with one big difference… far more of my day 15 years ago was spent in […]
In planning any web presence, a lot of focus goes on design, technology and usability (we hope!) In pulling together a proposal for a prospective client this week the only thing that appeared to be missing from their plan was the actual content for the site!! In many projects I’ve been asked to take over, often, a […]
For those fans of The Hitchhikers Guide to the Galaxy the answer to the “ultimate question of life, the universe and everything” is finally revealed as being 42, which begins the much more time-consuming task of finding the question! Recently, many businesses I’ve consulted with appear to face the same predicament. They have arrived at […]
I am the most important person in the world! At least I should be to any business where I spend a buck. I am a customer and I should be treated as if their business depends upon my satisfaction because ultimately, it does! So here I am in a particular <coffee franchise> today and nature […]