Online it doesn’t take much to meet or exceed expectations either. Offering something as a surprise or something unexpected (free upgrade on shipping? smoother checkout?) can often tip the balance, changing an online visit into an online experience.
Whether it’s a blog, social media site, Twitter, school or volunteering at the local non profit, participation can, and should, be considered as the best “return on effort” for any company or individual.
Search engines don’t care who you are, what you do, rather they care about how different and unique so are from the eleventy billion other voices out there.
Writing a blog, creating content for a website, or crafting an email requires little talent. <ducking> *Anyone* can write something interesting or of interest to themselves. Writing, creating or crafting can only be considered effective if it is understood by the intended audience in the manner with which it was intended. The phrase “on yer […]
ROI (Return On Investment) is a great metric – and buzzword – for bean counters. For project managers and marketers like myself, a much better, and more fitting interpretation would be Return On Implementation.
You would have thought the commute through Los Angeles traffic is enough to bring most drivers to their knees, but observation would show you a plethora of commuters humming, singing, attentively listening and *enjoying* LA radio stations*. This is the definition of ‘captive audience’ – a metal shell one must endure for 30-90 minutes every […]
Please excuse the erratic (read non-existent) blog posts this week. I started a new job that required enough attention to give me a weak excuse not to write or post. Doesn’t mean I wasn’t thinking about it 🙂 Clarity that came to me during the self-serving excuse process. Time is a scare resource Time is […]
With Thanksgiving over it’s time to kick myself back into gear. I’ve been lazy over the past few days and sleeping in this morning put me behind the 8-ball on a couple of projects. I’m certain many of you are experiencing the same “it’s Monday tomorrow already” syndrome, and trying to get yourselves into a […]
Don’t make your visitors think to much to get the information, product or service they’re looking for.
Coffee shop brands are arguably more susceptible to passionate followers than most other high street brands. As a regular Coffee Bean (CB) customer I will pass a few Starbucks (SB) on my search for a CB store and – horror of horrors – settle on SB if a convenient CB store cannot be found on […]