For a ‘marketeer’ nothing feels so good as when the result exceeds the clients’ expectations. A client of Simmonet called me this week and said a big thank you for turning around his company from two years wallowing in the ‘marketing mud’ to a renewed brand and message that has thus far closed a number […]
Every day we compete with kids. No I’m not talking about AYSO or school events, and I’m definitely not talking about those brainiacs that compete in the national spelling bee. I’m talking about the *competition* in mine (and maybe your) marketplace. As a marketing strategist with 20+ years of experience, I shouldn’t be competing with […]
Made famous by Dorothy in the Wizard of Oz, I decided to take some poetic license and change it to “My, clients come and go so fast around here”, because it’s been kind of crazy over the last few weeks as I’m in job search mode and filling in with some consulting gigs – 4 […]
I was at a birthday party today (yes, Im on *that* circuit), and another dad and I were chatting about sailing (one of my passions) and boats. He was a ‘stink pot‘ afficianado, and I prefer the thrill of the wind in my hair and the wind in the sails. So after some friendly ribbing […]
Client of ours wanted to change his website because “It’s been a while” Funny thing is, the website has great search engine placement, effectively drives customers and has delivered (and continues to deliver) a great return on investment. Websites need updated content, but they *do not* need an updated look and feel every year – […]
Last year I went to pitch to a company valued in the hundreds of millions of dollar. We were pitching a relatively trivial project and yet I was almost stunned by the size of the rock it appeared needed to be moved to make the decision to move forward on the approval and contracting of […]
Never listen to Search Engine Optimization companies who promise “Top 10 position on the top search engines” Client of mine spent > 50k and after 6 months and empty promises does still not have *any* positioning to speak of. 50k would buy an awful lot of pay per click advertising. My “Quickie Tip” – don’t […]
There is no way that I can’t mention perception in any online marketing blog. (There’s a double negative there, for those English majors out there). Bottom line is perception drives consumers. Marketing influences perception. Word of mouth influences perception. Advertising influences perception. Perception, above anything else, drives people to buy one product or service over […]
For over 25 years I’ve been involved in project management. I’ve been a bar tender, sailing instructor, camp counselor, advertising sales person, event planner, hitch hiker, store manager, and now online (and offline) marketing / eCommerce consultant. What? I hear some lout at the back asking, “what the heck has any of that got to […]