CSpan coverage of the auto makers on Capitol Hill, notes quality will mean less cars are sold as they last longer. Is this a bad thing, and how does that tie into your website development cycle?
Creating cool designs that provide ‘neat’ eye candy and little substance appear to be the norm for many creative agencies. Flash design is somewhat passé and almost certainly viewed as an obstruction by many users seeking their holy grail; information. Usability has been a buzzword mostly centered on design elements, their colors, placement, size, shape […]
“Why are there the same gas station brands on two opposite corners of the street?”
There’s no apparent ‘closeness’ of websites in cyberspace. Sites, offering similar content, similar tools, or similar products may be located on servers on the other side of the world.
Understanding your audience means making yourself understood in language at their level of comprehension or allowing users to self-select pathways they understand. Although you may not have to worry too much about the tom – art – toe English crowd needing assistance or translation, you should worry about the non-geek audience who may not understand […]
Search engines are no more!
As the algorithms and personalization through technology improves, “search engines” is no longer a term one can use to adequately explain what feeds our quest for information and content.
From my agency days springs the expression “Garbage in, garbage out” used in video and audio production meaning essentially, the best (audio / video product) quality comes from the best quality source material. Sure, you could hide the occasional aircraft noise in a perfect 20 minute interview, but you couldn’t get pristine out of an interview at […]
I wanted to comment on history and give my thoughts to Obama’s online dominance as being a major factor in his victory. Full disclosure, I didn’t vote… I couldn’t vote. Currently stepping through the citizenship process, with the hope of voting in 2012. This is the best country in the world to live in. I […]
The Best Analytics Program in the World is <drum roll> Your ears. Talk to your customers, elicit input, provide mechanism for feedback, test vigorously, beta updates to internal and external audiences, listen. Analytics isn’t just about seeing who visits your site, it’s about ensuring the experience when someone arrives exceeds their expectations. By consistently polling […]
My son and I were at the local Port O’ Subs today. He ordered a medium size sandwich, which weighs in about the same as his 8 year old frame, much to the astonishment of the lady in line behind him, and the ‘sandwich-barista’ behind the counter. The counter clerk went as far as to […]
My son and I just got back from a prescreening of the Dreamworks Pictures movie, “Madagascar 2 : Escape from Africa” a fair flick, rated 71/2 out of 10 by both my son and I… “We like to move it, move it” 🙂 This was a press / focus group event at the Rave Motion […]