I’m sitting in Borders trying not to discuss politics with a loud guy next to me. I wish people would realize that evangelizing to me won’t affect my political leaning, in fact it infuriates me when I give my opinion and it’s completely ignored, mainly because they are opinionated to the point of exclusion of […]
What make a hobby into a business? Is it the size of the market, the penetration of the market segment, or both? I’m a big believer in the long tail of marketing, selling less to more – you can read more about it hereĀ or stick around for *my* thoughts š Although economies of scale help […]
Banks are *supposed* to be safe. They even have a safe in them. They look after my money, so they better often superior service to my ceramic piggy bank andĀ mattressĀ ‘hiding spot’ And when they don’t. Oops! All of a sudden, banks are scrambling, dealing with tarnished reputations and in some cases going out of business. […]
In case any of you live in the middle of nowhere, with no television, radio, newspapers or, come to think of it, any people, there’s the run up to an election going on. Republican, Democrat, Green orĀ Independent, supporters of political parties are easy to spot. The passion of politics drives bumper stickers, buttons, hats, stuffed […]
Before you spend too much time, effort, energy and money (after all time *is* money) on optimizing and search engine marketing for *every* search engine out there, ask yourself a few questions. 1) Do I have the time, effort, energy and money to submit to *all* the major search engines (Ask.com,, MSN, Yahoo)? 2) Should […]
Okay, I admit it. I’m an XGO! What? An ex Club Med “Gentil Organisateur” – a hospitable organizer of Club Med vacation memories. In my almost 5 years with “The Club” I (and others) developedĀ personalĀ brands withĀ variousĀ degrees of success. There were corporate metrics to measure how effective these branding initiatives were, which were part science, part […]
Catching up on many blogs, comments and news from this week. Crazy days. Doom and gloom hitting global markets. Local vendors going out of business. Dow Jones down. Yep, financial armageddon appears to have begun. Looking at some onlineĀ statistics, one thing *hasn’t* appeared to have changed over the past week from financial hell. Site visits […]
Organic’s good for you, right? In the veggie isles at the market, organic is (now) easily available. And it’s good for you! Online, search engine optimization has always strived to position a site high in the organic results. And that’s good for you too, right? Fact: There *is* no quick hit in getting good, consistent […]
Quickly… what’s the most important component of Search Engine Optimization. <Jeopardy music and annoying ticking sound> psst. look in the post title while Alex Trebek isn’t looking! Answer… content! I just wrote a 9 page detailed site analysis report only to throw it away and draw up a one page recommendation. In fact it only […]
Checking my referrer logs I found a Google referral from a somewhat strange (to me) search term. “paint a vivid word picture disney ads” The power of Google is that you can be found even if there’s no apparent relevance, at least initially – the listing has since dropped from Google’s #1 SERP (Search Engine […]