It doesn’t matter how simple a project appears to be, it’s always the small things that can potentially end up disrupting the flow and impacting the final timeline, deliverables and success. Before I start on *any* project, whether it’s a six-figure branding event or a digital marketing campaign for a local organization, I grab a […]
First, apologies to diamond lovers everywhere. A recent engagement as VP of Global eCommerce at a company with ‘diamond’ in it’s name had me looking for an easy way to describe the roles and goals of the department whilst tying into the name and brand of the company. For those in the know, the traditional […]
I admit it. I’m a victim (or rather my wife is) This summer we bought my 8 year old son a back pack for the new school he’s attending. It’s not his first school so we bought him a cool Jansport backpack with army motif and straps that look like they’d support a Sherman Tank […]
“If I had a million dollars for every time…” – sound familiar? I’ve had the privilege to work with very smart people, in clients, colleagues and folks that snuck in the back whilst I wasn’t looking. Often in brainstorming sessions or over a cuppa, someone says something that leaves mouths agape and eyes wide open. You can […]
At the risk of repeating myself, the world is full of followers (not the Twitter kind) Following has little risk, and less of a chance of higher returns. It never ceases to amaze me the amount of businesses who look to their competition for solutions as opposed to looking for solutions unique to themselves. Grantism […]
It still amazes me that some companies (large and small) don’t have a consistent and cohesive online strategy for attracting and / or informing prospects and clients. Would you give someone a blank business card? (Might be making a point if you do!) Often when I’m researching a company, concept or idea I discover a […]
Serious today, and rightfully so. It’s been 7 years since *that* day and I believe people are forgetting. It’s my parental responsibility and social duty to remind everyone today, especially my kids who are too young to remember, that we should never forget what happened 9/11/01 My recommendation? Every year we should add one minute to our […]
My world is not flat, your world is not flat, and I’m certain based on the speeches I’ve heard over the past two weeks neither Obama or McCain is part of the flat earth society. So why do clients want to focus on one aspect of online marketing – SEO – when there are so […]
Yep.. I’m stating the obvious, but I just got off a 2 hour conference call that had me tearing my hair out. Why? (grasshopper, are you back in town?). Because the most simple of issues were handled like the future of mankind depended on the right answer – when there was no ‘right answer’. The […]
Or ernest. A friend and old client of mine is seeking riches (who isn’t!). He’s in a rock band of celebrities (he’s not a celebrity BTW) and is glad when a little of their fame rubs off to get him some PR for his business. So is that important? The old adage any press is […]