My world is not flat, your world is not flat, and I’m certain based on the speeches I’ve heard over the past two weeks neither Obama or McCain is part of the flat earth society. So why do clients want to focus on one aspect of online marketing – SEO – when there are so […]
Yep.. I’m stating the obvious, but I just got off a 2 hour conference call that had me tearing my hair out. Why? (grasshopper, are you back in town?). Because the most simple of issues were handled like the future of mankind depended on the right answer – when there was no ‘right answer’. The […]
Or ernest. A friend and old client of mine is seeking riches (who isn’t!). He’s in a rock band of celebrities (he’s not a celebrity BTW) and is glad when a little of their fame rubs off to get him some PR for his business. So is that important? The old adage any press is […]
I was talking to a successful friend of mine today who was inferring that to be successful in business all one has to do is deliver perfection, (or better than anyone else) on time. I agree to an extent, this is, after all a brand promise – “We deliver great product, within your timeframe” – […]
For a ‘marketeer’ nothing feels so good as when the result exceeds the clients’ expectations. A client of Simmonet called me this week and said a big thank you for turning around his company from two years wallowing in the ‘marketing mud’ to a renewed brand and message that has thus far closed a number […]
Every day we compete with kids. No I’m not talking about AYSO or school events, and I’m definitely not talking about those brainiacs that compete in the national spelling bee. I’m talking about the *competition* in mine (and maybe your) marketplace. As a marketing strategist with 20+ years of experience, I shouldn’t be competing with […]
Made famous by Dorothy in the Wizard of Oz, I decided to take some poetic license and change it to “My, clients come and go so fast around here”, because it’s been kind of crazy over the last few weeks as I’m in job search mode and filling in with some consulting gigs – 4 […]
I was at a birthday party today (yes, Im on *that* circuit), and another dad and I were chatting about sailing (one of my passions) and boats. He was a ‘stink pot‘ afficianado, and I prefer the thrill of the wind in my hair and the wind in the sails. So after some friendly ribbing […]
Client of ours wanted to change his website because “It’s been a while” Funny thing is, the website has great search engine placement, effectively drives customers and has delivered (and continues to deliver) a great return on investment. Websites need updated content, but they *do not* need an updated look and feel every year – […]
As far as marketing, few companies do more and / or do it better than Apple. I have an iPod. I have 3 iPods, but who’s counting 🙂 When Apple launches products, they do it with flair and showmanship, they produce products that people *desire* not necessarily need. So when an Apple Store opened nearby, […]